Centara Hotels & Resorts is now taking bookings for its new COSI Hotel Samui on Chaweng beach, opening December 1.

As the first property from the company to open under the new COSI brand, it has been designed as an innovative lifestyle hub to attract the new generation of digitally-driven travellers with special introductory rates starting at a little over US$45 per night.

Tom Thrussell, the company’s vice president for brand, marketing and digital, said: “COSI Hotel Samui is already gaining traction in bookings. It’s a totally new concept of affordable lifestyle aimed at ‘millennial minded’ travellers and those of any age bracket that have an adventurous mindset and who are digitally savvy.

“It’s fully smart phone integrated, from pre-arrival check in, a digital key to your mobile and Smart TVs in the room so guests can stream what they want from their phone. Its a connected hotel, very digitally focused with connectivity all the way through with 24/7 social hubs. It’s recognising those generations that want everything conveniently, fast and straightaway and that’s what we’re enabling for them.”

The property also features a rooftop pool and all-hours lifestyle café for which guests receive free daily credit to enjoy food or drink at any time of day or night. The hotel is located between Samui Island’s Chaweng beach, shopping at Central Festival, and the food and entertainment scene along the shore. 

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