Thailand-based Centara Hotels & Resorts is expanding its portfolio in Vietnam, to tap into the increasing arrivals.
International visitor arrivals to Vietnam reached a record total of 15.5 million in 2018, the majority of which came from Asia. This upward surge is continuing in 2019. Data from the Vietnam National Administration of Tourism (VNAT) reveals that almost six million overseas travellers visited the country in the first four months of this year.
Centara aims to open at least 20 new hotels across Vietnam in the next five years. Centara Sandy Beach Resort Danang is the brand's first property in the country, located on the central coast.
The company is looking to open hotels and resorts spread across the country including major economic hubs such as Ho Chi Minh City, Hanoi and Haiphong, and other high-growth areas like Danang, Phu Quoc, Nha Trang, Cam Ranh and Hoi An. There is also strong potential in the southern coastal areas of Vung Tau, Ho Tram and Mui Ne, due to new road infrastructure connecting the region with HCMC and the development of a major new airport in nearby Dong Nai province.
Thirayuth Chirathivat, CEO of the hotel group, said: "Vietnam?s tourism industry enjoyed a great year in 2018 and we expect this to continue for many years to come. Boosted by booming intra-Asian travel, more relaxed visa policies and impressive improvements to transport infrastructure, the country is already well on track towards another record-breaking tourism year in 2019. With our collection of hotel concepts, global hospitality expertise and local market experience, we are well placed to achieve our targets in Vietnam.?
Visit www.centarahotelsresorts.com to find out more.
