Cathay Pacific

Cathay Pacific unveils new premium travel experience

Cathay Pacific has launched a new and enhanced premium travel experience which includes upgrades to the service, soft products and culinary offerings for its First and Business Class cabins.

Premium passengers can now enjoy a new, more bespoke First Class customer journey with exquisite bedding and amenities along with wellness options and tableware.

Meanwhile, Business Class travellers can bask in an enriched sleep proposition that includes newly introduced and greatly enhanced bedding and slippers, ensuring passengers arrive at their destinations refreshed and ready for what awaits them.

The airline collaborated with Bamford, the luxury UK lifestyle brand known for its sustainable principles, to design a range of exclusive amenities, travel kits and plush bedding for the travellers in cabins.

Vivian Lo, general manager customer experience and design, said: “We are incredibly excited to be unveiling many wonderful enhancements in our First and Business Class cabins, and to have Bamford, a renowned leader in sustainable luxury, as the cornerstone of our premium inflight experience.

“Earlier this year, we launched our new brand direction ‘Move Beyond’ with the goal of continuously exceeding our customers’ expectations at every stage of their journey. These enrichments to the products and service in our premium cabins are a resounding expression of that commitment and of our belief that every journey is our customers’ most important one. All of these enhancements have been made with our customers in mind by listening to their feedback and ultimately giving them more reasons to fly with us.”


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