According to TUI, experts have discovered a way to help holiday memories last longer – draw a picture instead.

And it’s all linked to how many of our senses we stimulate when we are away.

Traditionally, holidaymakers tend to take dozens of photographs on their phones, tablets, or cameras to create snapshots of their trips. Yet, scientists now believe experiencing ‘wow’ moments through a digital lens may well lead to them being less memorable.

Typically only one sense – sight – is stimulated when taking a photo and at most two – sight and hearing – are triggered when filming something. Drawing activates up to three senses, including sight, touch, sound as well as proprioception (or position sense), enabling the brain to solidify the memory. Thereby insuring its longer term existence.

The new research has led to TUI Sensatori trialing Sketch to Etch kits in the new TUI Sensatori Resort Atlantica Rhodes opening this summer. Giving their guests a chance to put pen to paper and get sketching to retain those wow holiday moments for longer and fuel their senses.

Helen Morgan, the company's head of concept, said: “We know that our customers spend up to a year planning their holiday yet when it comes to returning home and actually remembering some of their wow holiday moments the expiry date on those memories can be as soon as two weeks. We are introducing Sketch to Etch kits to our TUI Sensatori resorts this summer because we want our customers to fuel and engage with all of their senses when they are on holiday with us and retain their wow holiday memories for longer.”

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