Business of Brand (BoB) has launched the #UniteonPurpose campaign today, which has brought together more than 1,200 business from around the world to support the industries and businesses impacted by COVID-19 through training and professional advice, including travel businesses.
As a part of the initiative, the L&D foundation, set-up by BoB, is gifting 100 places on the BoB Earth platform, to people and businesses around the world, including the UK, who would not be able to access them otherwise and start up their own businesses.
The campaign #help100 will support businesses through a training programme, and run through a whole year, shaping 21st-century thinking and encouraging innovation and agility to transition through a challenging period. At present 144 businesses are going through the L&D Recovery programme, and BoB intends to gift a 1000, 5000 and 10,000 more such places to drive the value of purpose within businesses.
?The BoB school L&D Recovery program has been invaluable during the lockdown. It has ensured that our focus remains firmly fixed on the future, while making sense of the turmoil of the present. The development path, built upon economic realism and creative flair has refined our strategy and purpose on creating connections that deliver exceptional travel experiences,? said David Langdown, PTA Travel.
?This is just the beginning,? commented Linzi Boyd, founder of BoB and BoB Earth. ?We want to encourage businesses to come and join the quiet revolution and help 100 businesses during this difficult period and share our global knowledge.?
To apply, visit: https://businessofbrand.com/uniteonpurpose/
For more background about the campaign, watch: https://www.facebook.com/LinziBoydBoB/videos/285523406044723
