Europe Mediterranean Sea Santorini island tourist Adobestock Maridav

Brits seek affordable luxury experiences over historically favoured destinations

Historically favoured holiday destinations, including the likes of the Algarve (-37%) and Marmaris (-35%), have slipped from favour with the British public and off this year’s hotlist, as luxury holiday destinations entered as favourites among dealchecker’s customers for the first time in 2019.

This is due to rising demand in the affordable luxury market − and operators are meeting this demand to attract discerning holidaymakers on a budget.

Rosie Panter, travel expert at dealchecker, commented: “Destinations once perceived to be reserved for the rich and famous are now more accessible than ever before; holiday providers continue to offer great deals and discounts, while holidaymakers are making savvy bookings. As the affordability of destinations such as the Maldives increases, so have our consumer search habits.”

“Further to the increased interest in the Maldives, Santorini entered the top 15 most searched holiday destinations in 2019 for the first time, overtaking Spain, Turkey and Tenerife in the rankings.

The idea that British holidaymakers do not want to scrimp on the quality of their holidays is further reinforced by ABTA’s Travel Trends Report 2019, which was released at the organisation’s annual conference, held this year in Tokyo in October.

The findings of the ABTA report identify that “despite political uncertainty, people are committed to taking holidays and the desire to get a value-for-money break is also expected to influence holiday decisions over the next 12 months.”

Destinations that also ranked favourably this year with dealchecker’s customers were Cyprus (+186%), Gran Canaria (+53%) and Cape Verde (+51%), all of which offer four- and five-star hotel experiences to travellers, and in some instances are investing in further luxury resorts and developments.


More News...

Marbella Corfu offers fam…

Marbella Corfu offers family benefits with Signature Suites

MarBella Corfu has started an exclusive benefits and services programme for families booking a seven-night stay in one of the Signature Suites.

Lufthansa reinstates serv…

Lufthansa reinstates services to Germany from three UK airports

Travellers from The Midlands will now be able to take Lufthansa’s daily service to Munich with return fares starting from £91.56per person. 

Emirates announces second…

Emirates announces second daily A380 service to London Heathrow

Emirates has announced the introduction of a second daily A380 service to London Heathrow, serving market demand and offering customers more travel options. 

G Adventures launches Boo…

G Adventures launches Book your Bubble collection

G Adventures has released a programme of 80 tours that provide additional benefits over and above those they would normally receive when booking private small group travel.

Latest lockdown adds more…

Latest lockdown adds more uncertainty for British domestic tourism: GlobalData

The latest lockdown in Greater Manchester and parts of Lancashire and West Yorkshire after a spike in COVID-19 cases has added more uncertainty to British domestic tourism, according to Ben...

Dominica opens borders to…

Dominica opens borders to international tourists on August 7

Dominica will reopen its borders to international tourists on August 7.

Celestyal Cruises extends…

Celestyal Cruises extends its ‘Escape to the Future’ offer

Celestyal Cruises has extended its ‘Escape to the Future’ offer until September 30.

Eastern Airways start dai…

Eastern Airways start daily flights to Newquay for the rest of 2020

Teesside International Airport has announced that Eastern Airways’ twice-weekly services to Cornwall Airport, Newquay will now run all year round, and the Dublin service will start from September 25, flying...

DFDS ferry service restar…

DFDS ferry service restarts from the Port of Tyne

The DFDS ferry service from the Port of Tyne has resumed.

Royal Caribbean Group ext…

Royal Caribbean Group extends suspension of cruising until September 30

Royal Caribbean Group has further extended the suspension of sailings to include cruises departing on or before September 30, 2020.

CAYO Exclusive Resort and…

CAYO Exclusive Resort and Spa opens its doors to guests tomorrow

CAYO Exclusive Resort and Spa, on the Greek island of Crete opens tomorrow.

Spanish Tourist Office (U…

Spanish Tourist Office (UK) outlines COVID-19 statistics

Following the UK’s Foreign & Commonwealth Office advice against all but essential travel to Spain, Javier Piñanes, director of the Spanish Tourist Office in the UK, outlines the latest coronavirus...

Prev Next

twn Are you sure that you want to switch to desktop version?