Brand USA, the destination marketing organisation for the United States, in partnership with American Airlines and British Airways, has announced details of the seven new itineraries for the UK & Ireland mega fam, which takes place from April 26 to May 4.

The multi-destination fam tours for travel agents from the UK and Ireland will see 100 agents travel on seven itineraries across the US simultaneously.

After exploring one of the seven itineraries, agents will join together for a finale celebration in Nashville, Tennessee. During their time in Music City, the agents will share their experiences with each other with the goal of enabling all attendees to better sell the destinations on their return to the UK and Ireland.

The new itineraries for 2018 are Western Treasures: Deserts and Lights – visiting California, Arizona and Nevada; Pacific Pleasures: Hiking and Hipsters – visiting Washington and Oregon; Southern Splendour: Hospitality and Charm – visiting South Carolina and Georgia; Floridian Flavours: Sunsets and Surf – visiting Florida; Music Trail: Jazz and Soul – visiting Louisiana, Mississippi and Tennessee; Great Lakes: Midwest and Motown – visiting Michigan, Ohio and New York; and Capital Culture: Monuments and Battlegrounds – visiting the District of Columbia, Virginia and Pennsylvania.

To be eligible to win a place on the mega fam, agents must book travellers on American Airlines and British Airways flights to the US by March 23 as well as earn as many badges as possible on Brand USA’s official agent training site,, including the mandatory MegaFam Airlines 2018 badge and the Music, Culture & Heritage badge.

To enter the mega fam visit and to become a qualified USA specialist see

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