Brand USA has announced the launch of a new travel trade website designed to act as a comprehensive, one-stop gateway for travel industry professionals looking to better sell the USA.

Cathy Domanico, the destination marketing organisation’s vice president of global trade development, said: “Brand USA understands the importance of the travel trade and we’ve taken detailed measures to create a website that truly reflects the industry’s needs, interests and desires. The travel trade continues to play a significant role in driving international visitors to, through, and beyond America’s gateways. This new digital development will enable Brand USA to better connect with, and provide an engaging platform for all travel industry professionals.”

VisitTheUSA.com/TravelTrade has been designed to bring together a number of useful trade resources, spread across Brand USA’s consumer and corporate websites, into a single space and to help simplify destination decisions.

The new trade website has also been optimised for mobile devices so can be used on tablets and smart phones. Agents can access the Brand USA Trip Kit; a helpful resource for USA travel inspiration and information including suggested itineraries - beginning in key gateway cities and expanding out to explore additional destinations - and destination photos. There are also sections with information and advice on visiting the USA, including an overview of US travel policies, an expanded directory of receptive tour operators, and a new ‘USA Trip Planner’ tool.

The website can be accessed at VisitTheUSA.com/TravelTrade

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