The Saint Lucia Tourism Authority (SLTA) has introduced a refreshed online training programme to support the trade in selling the island.

Alongside the existing marketing and sales collateral, updates, factsheets, maps and images, the re-launched training portal now includes more video content, webinars and a better management system for fam trip requests.

Approximately 2,700 agents completed the original training programme, with just under 400 previously qualifying to become a Saint Lucia Specialist – a grading that comes after completing the training and attending a fam trip. The programme has been rebranded to Saint Lucia Expert. All previous specialists will be transferred to expert status automatically with a refresher course required each December.

Patricia Charlery-Leon, SLTA UK & Ireland director, said; “We are in a very fortunate position as tourism arrivals from the UK are increasing. But we can’t just sit and hope that this continues. We need to work closely with our trade partners to showcase and sell the amazing things you can experience on a holiday in Saint Lucia.”

The five revamped training modules include an island ‘Overview and History’; ‘Things to Do’; ‘Saying I do’; ‘Nightlife and Annual Events’ and ‘Places to Stay’. Saint Lucia Experts who make bookings will go into the tourism authority’s quarterly draws with a chance to win a place at the Inspiro Awards taking place in Saint Lucia in June 2019.

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