Balearic Islands Mallorca island Adobestock vulcanus

Balearics welcomes 12 million visitors this year

From January to August (inclusive), the Balearic Islands welcomed 12.2 million visitors, representing a slight year-on-year increase (0.4%) compared to the same period in 2018, the tourist board revealed in its latest statistics at WTM.

From the United Kingdom specifically, cumulative visitor numbers are down slightly (0.08%) for the same period, however Iago Negueruela, Minister of Tourism, , outlines that despite Brexit uncertainties and the recent demise of tour operator giant Thomas Cook, projected end-of-year tourism figures will remain more or less the same compared to the previous year. This is thanks in part to the swift reaction of other travel companies who have started to adopt some of the capacity left by Thomas Cook.

Despite a marginal decrease in UK visitor arrivals, the average expenditure per day registered amongst British visitors increased by 3.6% year-on-year during the aforementioned time frame.

In terms of market share, from January to August, Germany represents the largest market of inbound visitors to the islands (26.6%) followed by the United Kingdom (22.6%), and Spain (16.9%).

In 2019, the sustainable tourism tax has raised an estimated 104 million euros to be invested into 68 new sustainable tourism initiatives. Since the first year of the sustainable tourism tax in 2016, 340 million euros has been channelled into 225 sustainable tourism initiatives on the islands of Mallorca, Menorca, Ibiza and Formentera.

Iago Negueruela said: “These sustainable tourism initiatives are vital for our destination to ensure the long-term preservation of our unique ecosystem and biodiversity, as well as guaranteeing the correct social, economic and environmental balance. As well as our sun and beach product, which is of course an important segment, we are also focusing our efforts on other key strategic products such as gastronomy, sports and wellbeing & health to showcase the diversity and quality of our tourism proposition. We are proud of our relationship with the United Kingdom and that so many British visitors choose our islands as their holiday destination. Long may it continue!.” 


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