Balearic Islands Iglesia Sant Llorenc

Balearic Islands brief the UK tourism industry on its sustainable strategy

The Balearic Islands Tourism Board has updated the UK tourism industry on its sustainable strategy and success to date since implementing the tourism tax in 2016.

The briefing was held in line with the board's objective of developing a sustainable tourism model, which does not impact negatively on the destination and which benefits the local community on three levels; environmental, societal and economical.

Since the tax introduction, €200 million have already been raised, funding a total of 156 projects in Menorca, Mallorca, Ibiza and Formentera.

Jaume Alzamora, director of the tourism board and Alexandra Wilmsm director of communications at the Balearic Islands government talked through the next set of goals and the impact the tax has had on the island's tourism.

Joining Jaume and Alexandra was a panel led by Clare Jenkinson, senior destinations and sustainability manager at ABTA and Tim Fairhurst, director of policy at the European Tourism Association (ETOA) among others.

Some of the issues and initiatives discussed were: introduction of a waste management law, a law against climate change and focus on transitioning to clean energy, aid for businesses to install solar panels and costal management project in Sant Antonio De Portmany Bay.


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