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AITO Travel Insights 2020 highlights top long-haul destinations

The AITO Travel Insights 2020 report lists the top ten most popular long-haul destinations, based on a survey of 26,406 customers, predominantly aged 50 to 70.

The top ten are: North America, South America, Australasia, South-East Asia, Japan, India, Central America, Sub-Saharan Africa, North Africa and Sri Lanka. With the top three long-haul destinations not seriously affected by the coronavirus outbreak, they remain attractive and accessible.

In regard to the coronavirus and its impact on tourism in South-East Asia, the report says that contingencies are in place to tackle the spread of the virus, which has reduced inbound Chinese tourism to neighbouring countries, and an overall drop in tourism in the region is expected for 2020, "consistent with the effects of uncertainty across the globe". The report authors expect a change in strategy for the region as they "pave the way to target international visitors". 

According to the survey respondents, North America's appeal lies in its diversity of landscapes and cultures, as well as opportunities for gastronomy tourism and shopping sprees. 

In South America, Machu Picchu remains a popular destination, as well as eco-tourism in Costa Rica, Colombian wildlife, Chile's Patagonian wonders and the vibrant cities of Buenos Aires and Rio de Janeiro. Nicaragua is tipped to be an important growth area in the coming years.  

While the AITO survey found that travellers are concerned about sustainable tourism, it is not the top priority when booking a holiday. With the older demographic favouring long-haul travel for longer holidays, this is seen as being more sustainable than taking multiple short breaks by plane.


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