The Advantage Travel Partnership has further developed its exclusive partnership Silver Travel Advisor.
This partnership ensures that Advantage members have a thorough understanding of this market and their requirements. As part of the partnership, Advantage members will have the exclusive opportunity to become an ?Accredited Agent? with Silver Travel Advisor by completing a dedicated training course which will help members understand the mature market and the different segments within it. The training will also cover how best to attract and retain each market segment.
Agents will be able to choose from either completing the training via an online platform or by attending one of three virtual training sessions. The online training will be split into five modules, which cover the over 50s market, including the nine different market segments and how to market to attract each segment. The online courses will go live on July 17.
The virtual training will be hosted by experienced trainers Jennie Carr and Jane Silk from Silver Travel Advisor and will cover the same topics but will also include group exercises and the opportunity for members to discuss specifics about their business with the team. The virtual sessions will be spread across two days and will take approximately four hours to complete. The first virtual course will take place on July 29 and 30, with additional ones scheduled for September and October.
Upon completion of the course, accredited agents will be featured on the Silver Travel Advisor website, which has 118,000 registered users, thereby offering agents a great opportunity to promote its travel agent services and grow its customer base. Agents will receive a certificate which can be displayed in store, a door sticker and e-business cards.
Kelly Cookes, leisure director at Advantage Travel Partnership, commented: ?It?s a great opportunity to grow agents? existing customer base through Silver Travel Advisor?s highly engaged audiences on its website, newsletters, social media and the bi-annual Silver Travel Advisor magazine.?
Debbie Marshall, managing director at Silver Travel Advisor, said: ?We?ve created this bespoke training to ensure Advantage members have the most up-to-date information when it comes to selling to this market and we?re looking forward to working closely with the team and their members.?
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