Data smart travel agents Pexels rawpixel

Advantage launches content marketing initiatives for agents

Advantage Travel Partnership has launched four content marketing initiatives to help travel agents inspire, educate and engage their customers, as well as further improve their own member communications.

The agent consortium launched– social media video, navigate cruise digital bookazines, Silver Traveller magazine and access to destination videos with Meridian Partners.

The company broadcast its first Facebook Live video in February in collaboration with Celebrity Cruises to discuss Celebrity Edge, with results showing an increase in average daily post views of around 300% and the video has received more than 1,400 views to date. 

In March, Advantage also launched at their Cruise Conference a series of digital bookazines aimed to give greater insight on the cruise market. Titled Navigate – a spotlight on cruising, the consumer facing bookazines are produced in collaboration with Waterfront Publishing and provide information on all aspects of cruising. The ongoing series of bookazines will be made available for members to use in their own cruise marketing. 

Also published in March, the new Silver Traveller customer magazine offers Advantage members support, knowledge and expertise in the over 50s market. Created as part of its ongoing partnership with Silver Travel Advisor, the bespoke magazine brings together a wide range of editorial articles. 

The exclusive partnership with Australian-based production company Meridian Partners will provide high-quality destination content to members for use in their marketing activity. The company, which also provides content that airs on the National Geographic Channel, will share video, images and written content to showcase locations around the globe for Advantage members’ exclusive use in the UK market. The content will be available to view and download from the member’s online marketing portal imminently. 

 David Forder, head of marketing for AAdvantageTravel Partnership, said: “We are delighted to unveil a wide variety of new marketing initiatives for our members, with a strong focus on digital and video. Content marketing is one of our key services for members and these new products and services will help our members to effectively showcase and discuss informatively the destinations and holidays they sell.”

 

 “Video in particular is becoming an increasingly effective way of reaching audiences, online and through social, and we are demonstrating this knowledge and expertise by embracing video in our own member communications.”


More News...

British Airways launches …

British Airways launches new flight route between Heathrow and Ljubljana

British Airways (BA) will launch a new flight route between London Heathrow and Slovenian’s capital city, Ljubljana on July 15.

MAG airports witness pass…

MAG airports witness passenger growth by 3.3% in May

MAG, the operator of Manchester, London Stansted and East Midlands airports, saw passenger numbers grow by 3.3% in May.

Iberostar Group opens lan…

Iberostar Group opens land-based coral lab in Caribbean

Iberostar Group has opened a new land-based coral lab in the heart of the Caribbean.

Four Seasons unveils plan…

Four Seasons unveils plans for new hotel and private residences in Minneapolis

Four Seasons Hotels and Resorts in partnership with United Properties, a commercial property development and investment company in Minnesota and Colorado, has announced plans for Four Seasons Hotel and Private...

Haven launches new Pod ac…

Haven launches new Pod accommodation at Rockley Park

Haven is now offering new boutique two-bedroom Pods which are available for guests to book now at Rockley Park in Poole.

Twenty-something Brits ar…

Twenty-something Brits are choosing mums over mates for their next holiday

More than three quarters (79%) of twenty-somethings are choosing a holiday with their parents over a break away with their mates, according to a research carried out by First Choice.

Intrepid invites travelle…

Intrepid invites travellers for a one-off trip without knowing the itinerary

Intrepid Travel has opened applications for its one-off ‘Uncharted Expedition’ that will see 12 travellers take on a 3,500 kilometre trip across three borders and four countries into the unknown.

Travel agents to play int…

Travel agents to play integral part in forward LATA strategy

More travel agent engagement and providing them with the tools they need to confidently sell Latin America is a key component of The Latin American Tourism Association’s (LATA) plans for...

European Waterways' 2020 …

European Waterways' 2020 Magna Carta cruises feature 'Downton Abbey' Castle

European Waterways has opened bookings for the 2020 season of Magna Carta hotel barge cruises which also include a tour of the Highclere Castle, featured in 'Downton Abbey' film that...

Scandinavian Airlines to …

Scandinavian Airlines to launch Newquay – Copenhagen summer route

Scandinavian Airlines (SAS) is launching direct flights from Newquay to Copenhagen later this month.  

Jewel Changi Airport's Ca…

Jewel Changi Airport's Canopy Park attractions now open to public

The final phases of Jewel Changi Airport, its Canopy Park and the Changi Experience Studio, opened to the public on Monday.  

Scenic opens escorted tou…

Scenic opens escorted tours summer sale

Scenic's escorted tours summer sale is now on and holidaymakers can enjoy great offers across a range of five-star itineraries.

Prev Next

twn Are you sure that you want to switch to desktop version?