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Advantage launches content marketing initiatives for agents

Advantage Travel Partnership has launched four content marketing initiatives to help travel agents inspire, educate and engage their customers, as well as further improve their own member communications.

The agent consortium launched– social media video, navigate cruise digital bookazines, Silver Traveller magazine and access to destination videos with Meridian Partners.

The company broadcast its first Facebook Live video in February in collaboration with Celebrity Cruises to discuss Celebrity Edge, with results showing an increase in average daily post views of around 300% and the video has received more than 1,400 views to date. 

In March, Advantage also launched at their Cruise Conference a series of digital bookazines aimed to give greater insight on the cruise market. Titled Navigate – a spotlight on cruising, the consumer facing bookazines are produced in collaboration with Waterfront Publishing and provide information on all aspects of cruising. The ongoing series of bookazines will be made available for members to use in their own cruise marketing. 

Also published in March, the new Silver Traveller customer magazine offers Advantage members support, knowledge and expertise in the over 50s market. Created as part of its ongoing partnership with Silver Travel Advisor, the bespoke magazine brings together a wide range of editorial articles. 

The exclusive partnership with Australian-based production company Meridian Partners will provide high-quality destination content to members for use in their marketing activity. The company, which also provides content that airs on the National Geographic Channel, will share video, images and written content to showcase locations around the globe for Advantage members’ exclusive use in the UK market. The content will be available to view and download from the member’s online marketing portal imminently. 

 David Forder, head of marketing for AAdvantageTravel Partnership, said: “We are delighted to unveil a wide variety of new marketing initiatives for our members, with a strong focus on digital and video. Content marketing is one of our key services for members and these new products and services will help our members to effectively showcase and discuss informatively the destinations and holidays they sell.”

 

 “Video in particular is becoming an increasingly effective way of reaching audiences, online and through social, and we are demonstrating this knowledge and expertise by embracing video in our own member communications.”


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