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A-ROSA River Cruises launches a website for UK trade

A-ROSA River Cruises has launched a new website, created solely for the UK market.

The website has been designed and built to support travel agents and A-ROSA UK’s tour operator partners. 

The website details all the destination and cruise information needed to sell the cruise company's international products on sale in the UK. The site is easy to navigate and is broken down into five sections: Rivers; Cities; Experiences; Why A-ROSA? and Contact Information.   

Each river has its own section with information on the river itself, what is nearby to see, things to do whilst cruising on the river and details of the international cruises available.

Continuing its focus on the city break aspect of a river cruise, the new website details all the major cities and towns that its ships visit. It lists what is there to do and which itineraries visit them. 

The ‘Experiences’ section details all the optional excursions available to book on board for each cruise, plus gives ideas for independent exploration in the towns, villages and cities visited. As the family market is a major area for this company, the site allows visitors to search for special family cruises which feature an on board kids club.

With ‘cruising differently’ as its strapline, the website explains the USPs that make Athe company stand out from other river cruise lines. Under the ‘Why A-ROSA?’ tab, sections include: sustainability; flexibility; premium all-inclusive; multigenerational river cruising; family friendly; spacious cabins and spa/wellness, with further information on each of these topics.

The website will feature details of every international departure until the end of 2021.

The website is not bookable as the company only sells through agents and trade partners in the UK. It directs visitors to its partner brands. There are also offers from the partners under this section.

Lucia Rowe, managing director of the river cruise line, UK & Ireland, said: “Agents have been asking for a dedicated website aimed at the UK market for some time now and I am delighted that we have now achieved this. The site is crisp, clean and focuses exclusively on our international products on sale in the UK, something we haven’t been able to offer before. It allows us to offer agents and our tour operator partners an easy to use search facility so they can quickly find a cruise itinerary, destination details or explanations of our USP’s. Our product is designed to be different from the rest and we hope that going forward both agents and our trade partners will use it as an information source when researching our products.”

To check the new website, go to www.arosa-cruises.co.uk


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