Global Travel Group Logo

Working together to wade through challenging times

Andy Stark, managing director of the Global Travel Group, urges agents to work together so the industry emerges stronger than ever.

This is not a column about Brexit, I swear… Let’s be honest − I’m sure everyone is sick of hearing about it − are we or aren’t we? Being at the front of mind for most of us, however, and regardless of which side of the fence you sit on, there has been a real sense of “we are in this together” throughout the UK over the last few months. While opinions are varied, in the majority, no one disagrees that working together at this point will be so beneficial.

It’s something everyone at the Global Travel Group can appreciate and the focus of many of our internal meetings this year. There is strength in numbers, and this, in turn, can support businesses with growth. There’s much to be said for the community spirit that exists in membership organisations – diverse people, all with different life stories and experiences, but united in their purpose to build great businesses and offer exceptional services to clients.

And while you could say members are – indirectly, at least – in competition, I am always amazed by how much Global Travel Group agents will go out of the way to help one another. We often hold Global Gatherings which are small networking events held across the UK that see our agents join together to upskill on destinations and swap business knowledge.

Along with that, we offer free training from our Business’ Development Managers, GNOW (Global Network of Women) events and our Global Rocks events (not forgetting our legendary conferences...) where the sharing of best practice is front and centre.

Life on the high street can certainly be tough and this is something that travel businesses of all shapes and sizes know well. At the moment, the spotlight is on another major operator – one of the UK’s most loved and well-respected brands. Seeing travel companies take a kicking in the press is never good, but as an industry we are incredibly resilient and not unaccustomed to dealing with challenges.

Often, businesses and individuals emerge from adversity in much better shape. At Global, we have considerable experience in helping tour operators hit volume target – in fact, I’d say we are experts at it. Then, of course, our members have the flexibility and independence to pick and choose the best products for their clients. And while there has to be concern for retail staff everywhere, I would urge any travel agents worried about the future to remember that jobs for knowledgeable consultants are certainly available, often with stores in the thriving independent sector.

The UN World Tourism Organisation (UNWTO) reported this week that spending by travellers rose by $100 billion in 2018. There will always be challenges to overcome in business but these figures represent a huge amount of growth and therefore opportunity for us all to maximise and succeed.

More Industry Insights...

Discover what makes Austr…

Discover what makes Austria’s St Anton a great option for clients

Jenny Lane of Blue Eye Travel explores St Anton & shows how it can appeal to skiers of every level.

Global Travel Group shows…

Global Travel Group shows how to stand out in the market

Sian Webster, marketing manager, Global Travel Group, talks about how your agency can stand out and succeed in a crowded market − without spending a fortune.

How to generate luxury bo…

How to generate luxury bookings from social media

Ben Owen from Venture Travel tells how to use Facebook to target potential clients for luxury holidays 

Elite shows how agents ar…

Elite shows how agents are dealing with uncertainty to make their business grow

John Escott, general manager of Elite Travel Group, talks about getting feedback from agents on the high streets, growing businesses and dealing with uncertainty

A perfect match: find the…

A perfect match: find the ideal destination wedding for your clients

James Whitaker-Sheppard of Travel Designers shares his valuable insights on organising destination weddings. 

Ticking all the right box…

Ticking all the right boxes when selling LGBT holidays

James Whitaker-Sheppard of Travel Designers shows what agents can do to ensure LGBT couples a great holiday experience.

Why all-inclusive really …

Why all-inclusive really means meeting the diverse needs of your customers

The travel sector needs to think beyond “one size fits all” if they are to cash in on the huge untapped market of customers who want to travel but have...

Take your business’ socia…

Take your business’ social media to the next level

Ben Owen of Venture Travel shares his top tips on how travel agencies can improve their social media presence. 

What is that ‘magical ext…

What is that ‘magical extra’ that sets agents apart?

With some outside-the-box planning, Andy La Gette from Travel Counsellors shows how agents can deliver a client’s dream holiday.

It’s time to tick off tho…

It’s time to tick off those bucket list experiences

When it comes to a travel ‘to do list’, Neil Maslen from Travel Counsellors shows that there is a world of options for all seasons and reasons!

Working together to wade …

Working together to wade through challenging times

Andy Stark, managing director of the Global Travel Group, urges agents to work together so the industry emerges stronger than ever.

Book travel to America wi…

Book travel to America with Hollywood flair

Eileen Saunders from Travel Counsellors discusses the Hollywood flair of travelling across America

Prev Next

twn Are you sure that you want to switch to desktop version?