Global Travel Group Logo

The ups and downs of the travel industry

Andy Stark, managing director of Global Travel Group, says that even with the travel industry’s ups and downs, the passion of the people who work in it remains strong

I feel very grateful to work in the travel industry. It can be so rewarding, seeing the joy on people’s faces when they discover a new destination and create new experiences, or hear them retelling a story from a trip of a lifetime.

Travel changes the way we think and act, it opens our minds to new experiences and these new experiences can change our perspectives. Travel is almost always a positive, life enhancing adventure.

It conjures happy images of people frolicking on a beach, sipping a cocktail by the pool or exploring a local market and learning about new cultures.

Day to day, we’re an incredibly lucky bunch. It’s no coincidence that people build long and successful careers in this business since it is an industry that is very hard to give up once you’ve found the niche you love.

But to every yin there is a yang. Over the course of 2019, there have been a few devastating hits on the travel industry.

Getting ready to sell the Caribbean? Then the devastating hurricane arrived to flatten large parts of the Bahamas. Travel agents undergoing a high street revival? Then, along came the end of Thomas Cook. It’s incredibly difficult to know what to say in the aftermath of life-changing events such as these.

Natural disasters cause people to lose friends, family members and their livelihoods. Big company collapses have enormous knock-on effects for workers and their communities.

But then what happens? Often and in the case of the travel industry in particular, it has been heartening to see an outpouring of goodwill and camaraderie.

In all the fall-out from Thomas Cook – despite the anger and the despair – nothing has come close to overshadow the great news that many of its stores are opening again under the Hays Travel banner.

John and Irene Hays are savvy business owners, and while their operation competes with our Global Travel Group members, we can’t help but wish them well as undoubtedly it is good news for the travel industry as a whole.

Elsewhere, tourism representatives in the Bahamas will be keen to remind people that the worst damage was confined to its northern islands, and that this great destination is still open for business.

It is our responsibility to ensure holidaymakers are well-informed – and therefore well-equipped – to continue to travel to destinations that might otherwise see tourism dwindle away.

What’s clear is that travel is packed with brilliant agents, independent agencies and suppliers who want to make a difference. We’re resilient, funny, industrious and dedicated to the good that our industry stands for.

More Industry Insights...

Discover what makes Austr…

Discover what makes Austria’s St Anton a great option for clients

Jenny Lane of Blue Eye Travel explores St Anton & shows how it can appeal to skiers of every level.

Global Travel Group shows…

Global Travel Group shows how to stand out in the market

Sian Webster, marketing manager, Global Travel Group, talks about how your agency can stand out and succeed in a crowded market − without spending a fortune.

How to generate luxury bo…

How to generate luxury bookings from social media

Ben Owen from Venture Travel tells how to use Facebook to target potential clients for luxury holidays 

Elite shows how agents ar…

Elite shows how agents are dealing with uncertainty to make their business grow

John Escott, general manager of Elite Travel Group, talks about getting feedback from agents on the high streets, growing businesses and dealing with uncertainty

A perfect match: find the…

A perfect match: find the ideal destination wedding for your clients

James Whitaker-Sheppard of Travel Designers shares his valuable insights on organising destination weddings. 

Ticking all the right box…

Ticking all the right boxes when selling LGBT holidays

James Whitaker-Sheppard of Travel Designers shows what agents can do to ensure LGBT couples a great holiday experience.

Why all-inclusive really …

Why all-inclusive really means meeting the diverse needs of your customers

The travel sector needs to think beyond “one size fits all” if they are to cash in on the huge untapped market of customers who want to travel but have...

Take your business’ socia…

Take your business’ social media to the next level

Ben Owen of Venture Travel shares his top tips on how travel agencies can improve their social media presence. 

What is that ‘magical ext…

What is that ‘magical extra’ that sets agents apart?

With some outside-the-box planning, Andy La Gette from Travel Counsellors shows how agents can deliver a client’s dream holiday.

It’s time to tick off tho…

It’s time to tick off those bucket list experiences

When it comes to a travel ‘to do list’, Neil Maslen from Travel Counsellors shows that there is a world of options for all seasons and reasons!

Working together to wade …

Working together to wade through challenging times

Andy Stark, managing director of the Global Travel Group, urges agents to work together so the industry emerges stronger than ever.

Book travel to America wi…

Book travel to America with Hollywood flair

Eileen Saunders from Travel Counsellors discusses the Hollywood flair of travelling across America

Prev Next

twn Are you sure that you want to switch to desktop version?