Ben Owen of Venture Travel shares his top tips on how travel agencies can improve their social media presence.
In 2019, the world of social media continues to go from strength to strength and it?s vital that every travel agency takes their online presence and social media strategy seriously. Here are a few simple, free steps to boost your business online.
Reviews
Unlike in the past, where customers would just check the reviews of the hotel you recommended online, they now check the reviews on your agency out online too. This search, whether it be on Google, Facebook or any other review site, could be the difference between them booking with you or not.
Therefore, it is so important to encourage customers to leave reviews on your Facebook page, Google Business page and any other review sites you may be on. Nobody likes to get bad feedback but it?s important not to ignore any negative reviews on your pages as this gives the impression you don?t care, so take time to respond to all reviews on your page ? whether they are good or bad.
Post regularly
When customers visit your social media sites, it?s important that they see regular posts and offers to keep them engaged with you and the messages you want to get out there. Not all of these posts have to be offers ? competitions, a focus on destinations and company updates are other great ways to keep people engaged and coming back to your page. Balance is important though ? contradicting what I have just said, it's also important not to over-post. Nobody wants to be hit with ten posts a day from your business. If you schedule posts to go out a few times a week, you will definitely find the happy medium.
Keep up to date on the latest trends
Instagram, Facebook and Twitter are constantly making changes to their platforms and it?s important you keep up to date with these changes and get to know how to utilise them. Some new features to play around with include: using Instagram stories to show your latest deals and offers with tempting pictures, and changing the cover photo on your Facebook page to a video.
Check out our video cover photo at www.facebook.com/UKVentureTravel.
