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Hayley Walker holiday hamster

How to boost your sales by tapping into the solo travel market

Hayley Walker from Holiday Hamster shares her top tips on how to sell solo holidays  

Over the last few years especially, the industry has seen a surge in people of all ages choosing solo travel as lifestyle option, visiting places far and wide to fulfil a lifelong ambition or simply to snap that ?perfect image? for social media. Either way, the singles travel market is a big one and offers a great opportunity for agents to boost their sales. If you do it right, that customer will come back to you time and time again.

As any good travel agent will tell you, listening to what the customer wants is the first step to booking any trip. However, this is amplified when dealing with a solo traveller, especially a first timer ? you will need to have answers ready to help allay any fears they may have about going on this type of holiday.

Will I have to pay single supplements? What if I?m not with people my own age? Will I have to be with the group for the entire holiday? What if we don?t get on? These are just a few of the many questions that always pop up when first dealing with a solo traveller.

Make sure you have answers to these sort of questions ready to give to them. Not only does it reassure nervous customers that you know what you?re talking about, but it puts them at ease for the rest of the booking process.

One of the biggest things to consider when dealing with solo travel is how appropriate the holiday is. The customer?s age and moreover, their physical capabilities must be considered when deciding which holiday(s) to present to them.

As the singles market has grown, so too has the number of specialist suppliers. There is something for everyone, no matter where they want to go or what they want to do when they get there. The likes of Just You, Intrepid and G Adventures, to name but a few, have got you covered for just about every eventuality and have extremely knowledgeable staff who are clued up on the destinations and tours and understand the issues a solo traveller may face.

Finally, when presenting the trip to your solo traveller, be sure to highlight the value your customer will be getting for the price they are paying. This does not just apply to the big things like the airfares, accommodation and excursions. Don?t forget about what you might think of as the ?little things?, such as welcome drinks and the local guides helping to sustain that particular area?s economy. These little touches are often overlooked but can make all the difference to someone travelling alone in a strange country.



Travel Bulletin

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