Fred. Olsen Cruise Lines has launched a new trade incentive to reward agents making new bookings.

Called ‘Fred. Olsen's on the case!’ the incentive will run from September 6 to October 18, and agents who make new bookings on selected sailings will have the opportunity to claim a free case of wine with its new partner, Virgin Wines.

Agents will need to quote the promotional code 'FREDWINE' at the time of booking to take advantage of this offer and to receive their voucher code.

Kate Wooldridge, sales services and communications manager for the cruise line, said: “We are delighted to be partnering with Virgin Wines to offer our valued travel agent partners the opportunity to enjoy a case of wine, worth around £100, when making bookings on selected ocean cruises. We feel very strongly about working with, and rewarding, our agent partners; this is just one small way of thanking them for their support during this campaign period.”

The incentive has been introduced to support the release of two new promotional brochures: 'Balmoral from the north', showcasing a choice of sailings from Newcastle and Edinburgh (Rosyth) in 2018; and 'Norwegian Fjords 2018', highlighting a range of scenic voyages next year.

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